A one-second delay can cut conversions by double digits. Here's what actually makes a site fast.
Speed is not a technical vanity metric. It is the first impression your business makes, and on regional mobile connections it is often the only one you get.
Most slow websites share the same causes: oversized images, bloated page builders, too many third-party scripts and hosting located on the other side of the world.
Fixing it is unglamorous but effective. Serve modern image formats at the right dimensions. Remove plugins you do not use. Defer analytics and chat widgets. Deliver from an edge network close to your visitors.
We target sub-second loads on every build. It consistently produces more enquiries from the same traffic.